If I learned anything at Northwestern University I learned about branding (Thank you, Dean Lavine). It’s not a magazine; it’s a brand. It’s not a Web site; it’s a brand. It’s not a newspaper; it’s a brand. I’m not a journalist; I’m a brand. We’re no longer talking about products or identifying markers on livestock. We’re talking about spirit, vibe, beliefs, outlook on life, etc. So what’s behind the brand Elizabeth N. Riley? Part of my brand has yet to be discovered seeing as I’m only 24, but here’s what I do know:

Elizabeth N. Riley

1. loves life, even the shitty stuff.
2. is part idealist/part cynic (I believe journalism can save the world, but glimpses of it can only be seen once in a blue moon. I also believe that the city of Detroit can be saved, but that’s another story).
3. can match her mood to any Radiohead or Band of Horses track.
4. can’t wait to figure it all out.

With that being said, this site is one of the many steps I’ve taken to “brand” myself as a journalist, designer and lover of life. Enjoy.

Tom Peters figured it out 11 years ago. Check out his article at Fast Company.com.