I’m re-branding. More posts and exciting developments to come over the next week or so.

If I learned anything at Northwestern University I learned about branding (Thank you, Dean Lavine). It’s not a magazine; it’s a brand. It’s not a Web site; it’s a brand. It’s not a newspaper; it’s a brand. I’m not a journalist; I’m a brand. We’re no longer talking about products or identifying markers on livestock. We’re talking about spirit, vibe, beliefs, outlook on life, etc. So what’s behind the brand Elizabeth N. Riley? Part of my brand has yet to be discovered seeing as I’m only 24, but here’s what …