Over the last few weeks I’ve seen this commercial for the Knowledge Generation Bureau at least 10 times. Clearly their advertising strategy worked because I went to their site www.kgb.com and as far as I can tell they are just a sleeker version of Wikipedia but with less information. I tested out their search function and this is the message I got:

Who Unplugged the servers to charge their phone again?

Someone forgot to feed the running hamsters that power the site (we’re Green like that). Don’t worry. We’ve ordered more food. Seriously though, we know about the problem and are working hard to fix it. (At least we didn’t have an image of a construction worker digging)

Not sure if their ambiguous commercials are helping. It got me to their site, but their commercials seemed a bit cooler than what they really had to offer. Or, maybe they’re just new to the scene and figuring it out.  Oh, and I can’t help but think about the Communist Party of the Soviet Union every time I hear the abbrev.